Financial History 100th Edition Double Issue (Spring/Summer 2011) | Page 50

Fire consumes a ship in the mid-Atlantic, costing the lives of 456 people. battles, but hostile juries and a due respect for securing future business made many eager to settle claims amicably. In 1854, for example, New Castle Mutual in Delaware informed John H. Barr that it did not have to honor his claim because “the property had been used for other purposes than that for what it had been insured.” Nevertheless, the company was “disposed to make a fair and equitable settlement” and chose appraisers to ascertain “what sum would place the property in as good condition as before the fire.” It ended up paying Barr $417.81. Insurers were well aware of the concepts of “adverse selection” and “moral hazard” even though those terms were not in general use until the late 19th century. In 1852, for example, the Kentucky Mutual Insurance Company reminded its agents about adverse selection by pointing out that “in receiving applications for insurance, great caution is necessary, from the fact that persons in impaired health, or who have fears as to the permanency of their health, are naturally more likely to apply for insurance than those in the possession of perfectly sound health.” Like many life insurers, Kentucky Mutual relied on independent examiners to reduce adverse selection by certifying the health of applicants. Antebellum insurers also worked to reduce risks by offering premium reductions to policyholders that enacted safety practices. For example, they offered discounts for employing a night watchman or utilizing the best anti-fire or anti-theft technology available. Fire insurers worked hard with policyholders to make buildings more fire resistant. Marine insurers overcame free-rider problems to provide public and club goods, including lighthouses, buoys, rescue boats and the like, and also urged the adoption of safer ship designs and nautical practices. Life insurers could 48    Financial History  |  Spring/Summer 2011  |  www.MoAF.org not prevent death, but they did help people take steps to prolong their lives and by educating people about the risks of unexpected or premature death and pushing for the reform of outdated debt and coverture laws they helped improve the lives of widows and orphans. The managers of some insurers, however, expropriated policyholders and/or stockholders, turning their companies into the financial equivalent of undercooked pork larded with trichinosis. At various times and places, they colluded to fix premium levels above the market rate, a boon to themselves and stockholders but bad news for their customers. The managers of other insurers, by contrast, issued risky policies at cut rates to friends. “Experience shows,” a stockholder in a particularly poorly-governed insurer argued, “that vessel owners ought not to be Directors in Insurance Companies — their interest is at variance with the interest of the