Financial History 100th Edition Double Issue (Spring/Summer 2011) | Page 63

 Mega Bull Markets —  When Homes Became Investments ou’re seeing people now for “Ywhom investing in real estate is their life. It’s a move taken straight from the old day traders of the stock market. — Fortune magazine, June 6, 2005 With shelter being of primal concern to all people, real estate is one of mankind’s oldest types of assets and has been one of the most effective ways to amass wealth and power in all civilizations (past and present). Homeownership has always been an important part of the “American Dream” and continues to be the largest asset owned, as well as the reason for much of the high debt burden held by most investors. There have been five mega bull markets in housing that have exceeded five years in duration since 1850. Their average annual return was 120% higher than normal yearly appreciation (11% versus 5%). The 19-year run of the 1971–90 market marks the longest advance in housing prices. After a br YY