Financial History Issue 117 (Spring 2016) | Page 16

Bettmann / Contributor blue suit and cocked hat bedecked with white feathers strutted around the heap, looking important. Incredibly, the heap began to expand slowly as an orchestra played a slow, solemn accompaniment. Soon an “immense concourse of spectators” had assembled to view the “majestic sight,” which they found “truly awful and interesting.” Discovering that the heap of cloth was in fact a balloon, and that they were about to witness it in flight, the crowd broke into frenzied applause. Some noticed men hawking tickets — five dollars to enter the prison yard and witness the spectacle up close. This crowd, though, possessed a sort of collective intelligence. Reasoning that once the balloon ascended it would be just as visible from outside the yard as it was inside, spectators spurned the ticket-sellers