Financial History Issue 123 (Fall 2017) | Page 17

the largest to date, more than 10 million shares were offered to the public at $64.50 per share. In the end, the Ford Motor Company gained about 300,000 owners, and the foundation realized more than $640 million from the sale. Like the Sears, Roebuck & Co. IPO almost 50 years earlier, which Goldman Sachs also underwrote, the Ford IPO was a major boon for philanthropy in educa- tion. The Foundation used its funds to give away approximately $500 million to colleges and universities, hospitals and medical schools. As for Goldman Sachs, the Ford IPO was also reminiscent of the Sears IPO in that it brought the firm an enhanced reputation and new prominence as an underwriter. Blyth & Co., which had originated as a western regional house, was given the nominal honor as chairman of the man- aging committee, most likely because it was, according to The Wall Street Journal, “as well known on the West Coast as in the East,” and the Foundation wanted “‘to achieve the widest possible distribution of the shares to the public.’” But from start to finish, Weinberg was generally acknowledged as having played the major role in organizing the F ord deal, cementing his place in financial his- tory, where he came to be known as “Mr. Wall Street.” In August 1956, he joined the board of the Ford Motor Company, where he remained a director until his death in 1969.  Cover of the January 30, 1956 edition of Life magazine featuring an article on the Ford Motor Company IPO. stock and “a reclassification of the stock” of the company. In return, E.J. Kahn Jr. observed, “The Ford family increased its equity in the company by 1.74% — which, reckoned in terms of the stock’s value on the day it was marketed, amounted to a paper gain of nearly $60 million.” Before the Ford Foundation announced the stock sale on November 9, 1955, the underwriting community had been in suspense for more than a year, wonder- ing which firms would be chosen to be the syndicate managers. In addition to Goldman Sachs, the top firms were: Blyth & Co.; First Boston Corporation; Kuhn, Loeb & Co.; Lehman Brothers; Mer- rill Lynch, Pierce, Fenner & Beane; and White, Weld & Co. The Wall Street Journal commented that “a notable absentee is Morgan Stanley & Co., a house noted for its long-stand- ing financing connection with General Motors Corp., Ford’s principal competi- tor.” The seven co-managers led an under- writing syndicate of 722 firms (205 on the tombstone) at $63 per share. Utiliz- ing a network of 1,500 securities dealers, Susie J. Pak is an Associate Professor in the Department of History at St. John’s University (New York). A graduate of Dartmouth College and Cornell Uni- versity, she is the author of Gentlemen Bankers: The World of J.P. Morgan (Harvard University Press). She is a Trustee of the Business History Con- ference and co-chair of the Columbia University Economic History Seminar. She also serves on the Editorial Advisory Board, Business History Review. Read the full version of this article with footnotes here. www.MoAF.org  |  Fall 2017  |  FINANCIAL HISTORY  15